The value of LinkedIn as a job searching and career networking platform cannot be overstated. However, the real value of LinkedIn as a tool for job searching lies deeper than is obvious to a casual user with a LinkedIn profile. If all you’re doing is updating your profile every so often and hoping recruiters will look for you and reach out, you’re missing out.
The LinkedIn database is massive, with millions upon millions of records that are critical to your job-search strategy and plan. Suppose you heard there’s a growing company in your region and want to find out whether your skill set may be useful to them. Previously, you’d have to call, write or visit the company with your resume in tow, or look within your contacts to see whether they know someone within the company. It was slow, tedious and cumbersome, and often bore little fruit.
If you’re on LinkedIn, you can do all that from the comfort of your home. All you need to do is search for the company, and then look for how many people within your network have connections in the company. If you have no direct contact inside, you can use one of your close contacts that has such a connection. You can also check out their leadership team on their profile to see if you have anything in common with the management e.g. they went to your college alma mater. LinkedIn is like X-ray goggles looking through the solid web that is your connections and contacts. Learn how LinkedIn can help you to advance your career and job search.